The word ‘fashion’ is changing: the way we know fashion today, in terms of runway trends, is expanding. Fashion is now a discipline that deals with physical and virtual bodies. It’s no longer just about tangible clothes, but about experiences: the way our bodies interact with spaces; creating avatars and alternate realities through the screen. Fashion educators in 2021 and beyond will continue to expand these perspectives and dialogues between students and ourselves. We want our students to become not just globally engaged creative thinkers, but also creative makers.
Notwithstanding a materializing Singapore cinema, research attention has not been paid to how animated cultural products can make an impact on the construction of a local identity. This can be considered detrimental to the cultural promotion of a local but heterogeneous mediascape. This practice-based research attempts to outline a practical framework of cultural specifics capable of producing an animated film that is identifiably ‘Singaporean’ to a global audience.