Graphite Pencil

(New Blood Awards 2024 – Google Fonts & The Typographic Circle)

Ng Kai Yun, Li Xinci, Tan Lay Yen, Si Jiaqi
Diploma in Design for Communication and Experiences, Class of 2024

Entry: The Lost Stroke

The Lost Stroke is a type-led campaign campaign that incorporates activism through poetry—an interplay between creative type expression and the visual poignance of chinese poetry. The campaign emphasizes the impact of deforestation brought about by climate change and how our forests are losing their beauty and lustre as they continue to be destroyed with no regard for the future.

Wood Pencil

(New Blood Awards 2024 – Twister & 1HQ Netherlands)

Thessalonica Ruth Meiriane Zipora, Cheng Kai Ting, Ching Qi Qing Pearlin, Dave Yu Warsanta, Zaneta Trixie
Diploma in Design for Communication and Experiences, Class of 2024

Entry: Plot-Twister

A story-first brand campaign connecting audiences into a shared experience where they tell their tales and connect with others in unexpected ways.

Wood Pencil

(New Blood Awards 2024 – IMAX brief)

Lee Jiye, Lee Yeyoung, Wee Wan Ming, Sophia Francine Barrientos Tantamco, Andromeda Kurniawan Pontianus
Diploma in Design for Communication and Experiences, Class of 2023

Entry: IMAX: Expanding Beyond Cinema

This proposed refreshed design identity for IMAX sets the stage for distinct experiences, reinforcing IMAX’s dedication to pushing the boundaries of entertainment.