Red Dot Design Award: Brand and Communication Design
2018
Winner
(Brand Identity)

Joshua Yeo 
Diploma in Design Communication, Class of 2018

Entry: Nest Hotel

Red Dot Awards 2018_Comm D_Joshua Yeo 1

The visual identity reflects the architecture of Tiong Bahru – a quaint neighbourhood in Singapore marked by streamlined modernism and a touch of Chinese tradition. The brand colours are inspired by green jade and gold jewellery. The hotel’s logo displays the Chinese pictogram of the word “nest” in a dynamic manner, conveying a sense of tradition while, at the same time, promising modern comfort.

Winner
(Magazine)

Jessie Tan 
Diploma in Design Communication, Class of 2018

Entry: Brut Magazine

Red Dot Awards 2018_Comm D_Jessie Tan 5_1

The magazine BRUT is a B5-formatted publication which presents icons of brutalist architecture around the globe. It comes in a 4 cm thick cardboard slipcase embellished with a Japanese stab stitch seam. When leafing through it, a striking element is the multiple use of the colour pink, which, with its feminine, friendly appearance, provides a counterbalance to the main subject matter: concrete.

Winner
(Magazine)

Macarius Eng 
Diploma in Design Communication, Class of 2018

Entry: MATERIAL Magazine

Red-Dot-Awards-2018_Comm-D_Macarius-Eng-3

This issue of the bi-annual magazine MATERIAL features brutalist architecture. The design is modelled on the characteristics of this architectural style, which is reflected in the imperfectly casted raw concrete case, the raw paper stock as well as in the multi-faceted typography. 

Winner
(Typographic Book)

Advanced Typography Class, led by lecturer Nadine Ouellet 
Diploma in Design Communication, Class of 2018

Entry: Small and Ordinary 

Red Dot Awards 2018_Comm D_Advanced Type 5_1

This work deals with the short essay “Approaches to What?” by George Perec. In his essay, the French author questions the importance human beings place on the spectacular and encourages the readers to observe the mundane, the unnoticed, their daily gestures and habits instead. Through graphic implementation, each double page of the typographic book brings a different part of the essay to life. Writing and imagery merge into vivid entities, matching the experimental character of the literary source.