Berita Harian: His father's bold fashion sense inspired his fashion collection

BA (Hons) Fashion Media and Industries graduate Syukri Gray Ahmad did not take long to think about the theme of his final year project.

Syukri’s fashion brand, 2702 ABSURDITY, is a tribute to his late father, whose birthday fell on February 27. The word ‘absurdity’ is a nod to his father’s spirit of rebellion and refusal to conform to societal norms. Syukri also used artificial intelligence to generate his brand campaign images and videos, aiming to give viewers a glimpse into the future of fashion media.

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