Exhibition Period: September 2012 to January 2013
Venue: Orchard Road Business Association (ORBA)
The Faculty of Design was invited by The Orchard Road Business Association to create merchandise for its Christmas campaign to liven up Singapore’ s most famous shopping street — Orchard Road. Students were given a brief to incorporate the campaign’s Christmas tree, heart and dove motifs in their designs for exclusive tote bags and t-shirts. The six who were finally selected were Devina Azharia, Mah Pei Ying, Wu Xin Yi, Jun Yi Pang, Kwok Jiahui and Cai Sufang from BA(Hons) Design Communication. Their limited edition designs went into production and hit the Christmas Gift Shops located at Tang Plaza and Ngee Ann City in November.
In the same month, Wheelock Properties collaborated with LASALLE to present The Art of Living, an exhibition that featured 12 one-of-a-kind 'gifts' celebrating the Christmas spirit of gift-giving. The artworks were created by students from the Design Communication programme and were exhibited at Scotts Square till 20 December. The student team of Mah Pei Ying and Tam Wai Hong won the award of $5,000 for their colourful artwork, Cannibear, which was made of everyday objects like empty drinking cans. In addition, the duo also nominated children’s charity Club Rainbow to receive a $10,000 donation from Wheelock Properties.
Senior Fellow Milenko Prvacki commented on the collaboration, “It was a wonderful opportunity for our students to be creative and to translate the knowledge learnt in class into reality. Besides providing a platform to showcase some of the finest emerging artists in Singapore, the project also aimed to give back to the less privileged during this festive season".
