Faculty of Design

Dean
Nur Hidayah Bte Abu Bakar

Master of Arts in Design For Communication, University of Central England, United Kingdom
Bachelor of Arts in Design, Curtin University of Technology, Australia

Professional Achievements:

• Copywriting for industry projects including Sun Microsystems; SingTel Mobile; HSBC; DBS Bank; Cheers/NTUC; Prudential; Tequila Singapore; STAR Automotive; ST Kinetics – ST Engineering
• Design projects including above and below the line marketing campaigns and corporate and trade exhibitions
• 4As Aducation Council Member 2004 to 2008
• Team Manager for Worldskills Competition 2004 to 2005
• Industry Judge for Finals of Worldskills Singapore 2008 - Graphic Design Technology

Design Communication

Joselyn Sim
Programme Leader, Design Communication

A graduate from the Macquarie University, Sydney, Australia with a Master of Arts in International Communication in 2002, Joselyn has accumulated a wealth of experience in various fields throughout her many years of working life, with an impressive track record under her belt.

Her career began in postproduction, where she was a Senior Media Designer for a regional Television Production company and an Australia based Digital Television provider. Whilst taking care of the needs of the digital platforms, she also designed a full suite of Above The Line (ATL) and Below The Line (BTL) advertising collaterals for the company’s clients.

Apart from  print media, Joselyn has also acquired knowledge and is well-versed in Interactive Media amidst the dot-com years. Having being a Creative Head for a content provider & web solutions company based in Hong Kong, that specialises in global Branding & Advertising; some of the award winning portals include MTV Asia, MTV China, MTV Taiwan, Asia E!Online, CNET Asia, ELLE Hong Kong, British Telecoms, Moet Hennessy and Sun Microsystems. The experience accumulated also provided her with the know-how and familiarity with the business of building brands.

Having worked in reputable creative firms in Hong Kong, Sydney and Singapore for over 8 years, Joselyn’s exposure to diverse cultures has served her well in her course of work. Her disposition, superb interpersonal skills and high quality of work produced for every task assigned to her have certainly made her a valuable asset to the Design Communication team.

Assisting the Dean of Faculty of Design, her role as a Programme Leader (Design Communication) for the Programme has seen Joselyn exhibiting her strength in effective management of the Design Communication Team, and overseeing the teaching developments of the core teaching teams through her exceptional organisational skills and versatility in meeting the needs of the programme since her appointment. Joselyn has been a member of the 4As Aducation Council Member since 2005 and continues to serve as an educational member.

Drawing from her experience at the last successful validation process of the degree programme with the Faculty of Design (Communication Design) in October 2004, Joselyn, for the second time will be playing an instrumental role in the re-validation exercise to re-write the handbook for Bachelor of Arts with Honours in Design Communication.

 

Vicente Delgado
Lecturer, Design Communication

Having graduated from the LASALLE College of the Arts in 2006 with a Masters of Arts (Design), Vicente, also affectionately known as Tito, by his colleagues and students has accumulated a wealth of knowledge in various fields throughout his decades of working experience.

An image-maker by training, Vicente has worked in the creative industry for more than a decade before rooting himself in a career in education where he effectively imparts his skills and knowledge acquired over the years to aspiring designers. A visual communicator internationally known for his signature aesthetic language and excellent image making skills, Vicente has served established clients from diverse professional settings in Barcelona, London, Venice, Spain, New York and Singapore, to name a few. This has helped shape his style where he remains diligent in keeping up with the ever changing demands in design, and further develop his expertise as an image-maker and designer. His proactive and knowledge seeking mind has enabled him to understand the workings of different types of print media, thus making him a valuable asset to the Design Communication Team in the Faculty of Design.

As part of the core teaching team in Design Communication over the last eight years, he is responsible for both the teaching, learning development and delivery of all contents from Level 1 to Level 3 specializing in the area of Image and Communication.

Believing strongly that the essence of award-winning work lies in harnessing the synergy between design and concept to create a coherent image, Vicente’s vast track record includes having showcased his works at exhibitions all over the world and being commissioned to work on various local and international brands including MTV New York, Asian Civilizations Museum, X-tra Living, Luna-id Theatre Company, Singapore Arts Festival, The Guardian – London and the Venice Biennale. He was also a guest lecturer for the L’ Observatorie europeen de I’ Objet 00.1 in Venice, Italy and his latest collaboration project was to create visual imagery on a monthly basis for an online magazine called ‘Arta Facta’ in Spain.

Good-natured and ever patient, Vicente is a gem in providing valuable advice on design to students. Loved and respected by all students under his supervision, he is nothing short of an inspiration to all his students and colleagues.

Kathryn Shannon Sim
Lecturer, Design Communication

From her work experience over the years, Shannon has learnt that creativity is a multi-faceted concept that manifests itself in many different ways in our daily lives. It is also this similar insight that has become a motivating tool and a driving force throughout her eight rewarding years in the creative industry.

With a Bachelor of Arts in Visual Arts (with Distinction) from the Royal Melbourne Institute of Technology (RMIT) and having worked with people from diverse professional settings as a Copywriter, Graphic Designer, and Editor, Shannon has acquired versatility in copywriting and is a firm believer in the power of words and imagery.

A wordsmith with a fine taste for meaningful design, Shannon’s strength lies in her ability to understand the intricacies and strategic role of branding in Asia, and has successfully inspired many Asian brands locally and internationally.

She has a distinguished track record in having served businesses and offered brand advisory across major industry segments in Singapore, including clients such as the Singapore Airport Terminal Services, National Library Board (NLB), National Arts Council (NAC), Monetary Authority of Singapore (MAS), Duke-NUS Graduate Medical School Singapore, Goodrich Global, Mr Bean, M2M and Michelle Moore - lifestyle brands for European markets, Camel Nuts, and Haato, during her stint as a copywriter with the award-winning agency, Ukulele Brand Consultants Pte Ltd.

In Singapore alone, she has been awarded luminious awards such as the Singapore Prestige Brand Awards (SPBA) for Most Popular Brand Awards 2008 (Mr Bean), SPBA Citibusiness Regional Brands 2007 (Goodrich Global Pte Ltd), SPBA – Established Brand 2007 and SPBA Most Popular Brand Award 2007 (Mr Bean), SPBA Award Winner 2006 and SPBA Distinctive Brand Award 2006 (Goodrich Global Pte Ltd) and also SPBA Award Winner 2006 and SPBA Most Popular Brand Award 2006 (Mr Bean).

Through Shannon’s teaching experience thus far, she has found the method of facilitating rather than dictating to be a highly beneficial style of teaching as every student’s learning pace is different. For this reason, her ability to motivate students in ascertaining their inner strengths and capabilities, whilst discovering what truly inspires them is perhaps one of her most noteworthy attributes.

As an advocate of a unique learning philosophy that fuses academic rigour with innovative research for an immersive creative learning experience, Shannon aims to groom creative aspirants into capable, confident creative leaders of tomorrow, and in return fly the flag of LASALLE at home and abroad as one of the world’s great arts institutions.

 

Tan Suang Suang
Lecturer, Design Communication

Suang Suang is one of the longest serving academic staff in LASALLE’s Faculty of Design (Design Communication). A graduate from the Nanyang Academy of Fine Arts (NAFA) and the East London College of Technology, she has accumulated a wealth of knowledge in various fields throughout her working and teaching experience of more than 35 years. Suang Suang, who is bilingual, also understands and is familiar with the evolving trends in graphic design.

At present, Suang Suang is a consultant to Nouvea Studio. As a practicing artist and a freelance designer, she has participated in several group exhibitions, and is an active member of the Printmaking Society Singapore and Group 90, where she actively participates and shares opinions at group discussions with industry designers and artists, both locally and globally on a regular basis.

Her strength lies in effective project management through her good organisational skills and versatility in meeting the needs of people from diverse professional settings, hence maintaining lasting working relationships with them. Given this, she has been tasked to spearhead the students’ Personal Professional Development (PPD) aspects within the Design Communication programme.

In addition, with a “never give-up” attitude, Suang Suang is a exceptional in providing valuable and trusted suggestions to students. Holding steadfastly to her belief that creativity can be nurtured and polished – like that of a raw gem, she deems patience as the key to helping students maximise their potential.

Having been in the education industry for more than three decades is undoubtedly a reflection and testament of Suang Suang’s untiring commitment.

 

Stanley Lim
Lecturer, Design Communication

Trained in a professional field of Graphic Design for 6 years, Stanley brings a wealth of design education experience to the Faculty of Design – Design Communication. He graduated from LASALLE College of the Arts with a First Class Honours in Bachelor of Arts (Communication Design) in 2008 and went on to pursue his Masters of Arts (Design) with a graduate assistance scholarship in 2009.

His pool of knowledge and strong design sense and aesthetics skills were gained from being a well-versed Graphic Designer in the creative industries for 4 years. The variety of clients that he has worked with includes, National University of Singapore (NUS), Prudential, Citigroup and Hong Leong Finance, to name a few. Stanley’s innate people orientated skills have made him a well-loved lecturer who has continuously made a positive impact on students since joining the academic team in August 2009.

Having been exposed to the diverse creative industry and design education in Singapore, Stanley’s teaching experience comes from his involvement as a part-time lecturer as well as being a co-founder of a local design collective called Musement. His role in the collective was instrumental in creatively developing a full suite of design communication deliverables at tight deadlines for his clients.

Some of his independent projects were for SingPost (an advertising campaign launched in 2008) and local clothing company, Hansel (identity & interiors).

No doubt, one of Stanley’s strengths lies in his ability to bring innovation, motivational and inspirational concepts to life through his experiences. As a fierce advocate of a unique learning philosophy that fuses academic rigor with innovative research to create an immersive creative learning experience for the students, Stanley has the confidence to groom and inspire new creative leaders of tomorrow working towards the strategic goals and future achievement of LASALLE as one of the world’s greatest arts and design institution.

Jessica Chua
Lecturer, Design Communication

In the course of her creative career, Jessica has always displayed the ability to translate the ideas of her imagination into original designs and works.

From designing corporate identities and advertising/marketing collaterals, to working on important and prominent accounts such as Sony, Microsoft, Samsung Regional and Yves Saint Laurent, she has always taken on every creative challenge with utmost fervour and passion.

Jessica was also responsible for steering the art direction of the Sony IBO campaign, and the Australia Tourism Campaign, producing the innovative concepts of the campaign that included transforming Singapore’s central Orchard MRT station into the cities of Perth and Melbourne, Australia.

Through every project and campaign, she has shown her strong ability to conceptualise and execute well-thought strategies, as well as her outstanding organisational and interpersonal skills, both crucial to the success of any endeavour. Perhaps one of the most extraordinary attributes of Jessica is her affinity towards developing the talents and potential in people. Often nicknamed ‘Teacher’ or ‘Caretaker’ among those who know her well, she has taken countless students and interns under her wing, especially during her days as an Art Director at Ad Planet, Singapore. Her portfolio with them included Below The Line (BTL) campaigns for City Development Limited, Chevrolet, DBS Bank and the Estee Lauder Group.

There, she coached and guided many design students during their industrial attachments and became a mentor to many interns, whether on an official or on a personal basis. Jessica has earned her Masters Degree in Arts (Design) in 2007 at the LASALLE College of the Arts and is currently sharing her passion in advertising, digital technology and graphic design with the students of communication design as a full-time lecturer.

Relentless in her pursuit of “The education of the human soul”, Jessica believes that the best investment in the future is people development and sees herself imparting her skills and experience to others to be at their best at work and in life.

 

Muhammad Andri Bin Afandi
Lecturer, Design Communication

Andri graduated with a diploma in Graphic Design from the Nanyang Academy of Fine Arts (NAFA) in 1997 and worked for eight years in the creative industry before obtaining his Bachelor of Arts (Graphic Design) with a First Class Honours in 2006. He is without a doubt a definite asset to the communication design programme at LASALLE’s Faculty of Design.

His wealth of knowledge and strong design skills gained from his rich industry experience, coupled with his innate people-oriented skills has made Andri a well-loved lecturer who has continually made a positive impact on the students since joining the academic team in January 2007.

In order to continually impart valuable and current skills to his students, Andri believes that one should never be distant to the creative industries. He is at present a practicing Art Director. Clients whom he has worked with includ SingTel, Ogilvy & Mather, MTV Asia, Yellow Pages Singapore, Land Transport Authority (LTA), Epson, British Council, Singapore Tourism Board and Volkswagen - where his role was instrumental in creatively developing a full suite of above-the-line (ATL) and below-the-line (BTL) communication deliverables.

Undoubtedly, one of Andri’s strengths lies in his ability to bring innovative concepts to life through his expertise in print media. Believing strongly that his present design practices together with his industry mileage helps assist him in maximising the potential of his students, Andri strives not only to impart knowledge, but also act as a mentor to help his students excel in their endeavours.

His recent projects include working on broadcast television motion graphics & postproduction for local TV networks (a collaboration with Meta4 Films and Timur TV Productions).

 

Colin James Faulks
Lecturer, Design Communication

Trained as a visual communicator, Colin brings a wealth of experience to the LASALLE Faculty of Design (Communication Design). He graduated from the Glasgow School of Art, United Kingdom with a First Class Honours Bachelor of Arts in Design in 2006.

Having been exposed to an enriching working experience in Glasgow and now Singapore, Colin’s teaching experience include involvement in a wide range of creative workshops for children and young adults on a variety of issues; from social exclusion and vandalism to transformation design.

His current focus in his role as a full-time lecturer at LASALLE is being responsible for both the teaching and learning development and delivery of the Level 1 curriculum where he supports the team by providing valuable input for Level 1 design studio components.

His on-going personal practice, inspired by an interest in language and visual culture is his involvement in the Lucky Me art direction collective, comprising a group of like-minded young artists, designers and photographers who collaborate on a range of commercial and personal projects.

Colin’s expertise lies in his keen eye for colour coordination, detailing, form and aesthetics in the area of graphic design - in particular, typography, printmaking and illustration. He has produced several mind-blowing graphic design collaterals for different faculties within the college and is continuously upgrading himself by working on several independent projects.

His stint at LASALLE thus far has seen him playing an instrumental role in laying the foundation for aspiring designers to become creative leaders of tomorrow. Affectionately loved and respected by all students under his tutorship, Colin is without a doubt an asset to the academic team.

Isabel Löfgren
Lecturer, Design Communication

Active as an artist since 2002, Isabel has participated in over 30 collective exhibitions internationally, which included solo shows in Buenos Aires (Argentina), Rio de Janeiro (Brazil) and Lisbon (Portugal), and Singapore.

Since 2005, Isabel is a member of the art collective, Grupo DOC, which organises collective exhibitions featuring artists from all over Brazil. In 2005 and 2006, the group organised six editions of the “NanoShow” in several Brazilian cities; Bogotá’87 in Colombia and Stockholm in February 2009; and the collective show “Fake” in Rio de Janeiro in 2007.

Her involvement in the creative industry is evident in her continuous effort to conduct research in her professional and specialty area, as well as attend talks, openings and seminars on a regular basis.

In 2006, she was one of the 10 laureates of the Hercule Florence Prize offered by the French Consulate in Rio de Janeiro. Additionally, she has participated in projects and fellowships by the Brazilian National research Institute (CNPq) since 2003.

Currently Isabel resides in Singapore and teaches Contemporary and Contextual studies in LASALLE Faculty of Design (Design Communication), where she also co-ordinates the Master of Arts in Design programme. Moving forward in developing herself professionally, Isabel is at present pursuing her PHD in Communications at the European Graduate School – Center for Interdisciplinary Studies (EGS), due to complete in 2011.

 

Fashion

 

Head of Fashion

Programme Leader, Fashion Design
Lionel Roudaut

F.A.M.P. Certificate in Fashion Design and Pattern Cutting
Baccalaureate of Arts & Literature, Estiennes D’orves, Academy of Nice, France

Lecturer, Fashion Design
Tan Peck Leng

Bachelor of Arts (Hons) in Fashion, University of Northumbria at Newcastle, United Kingdom
Certificate in Dress and Light Clothing, London College of Fashion, London, United Kingdom

Programme Coordinator, Fashion Communication
Ginette Chittick

Master of Arts in Design, LASALLE College of the Arts, Singapore
Bachelor of Multimedia Studies, Central Queensland University, Australia
Diploma in Multimedia Art, LASALLE College of the Arts, Singapore

Professional Achievements:

• Clothing labels 'FrüFrü & Tigerlily' and 'Murder.' debuted on the runway at the annual Zouk Wardrobe series which features new cutting edge Singaporean designers.
• Solo photo exhibition in 2003 at The Substation, Singapore.
• Clothing label 'FrüFrü & Tigerlily' chosen to represent Singapore at the Malaysian International Festival Week and to exhibit at the annual 20/20 Design '08 Design Exhibition
• Nominated by Women's Weekly's ”Great Women of Our Times Award” in the Design and Style Category in 2006; nominated by Street Style Awards for the Fashion category in 2005; nominated by Street Style Awards for the Music category in 2006, named Best Band of 2006 by Juice Magazine.
• Performed live visuals alongside visual giant United Visual Artists at the OneDotZero festival in 2006.

Senior Lecturer, Contemporary and Contextual Studies in Fashion
Lucinda Law

Certificate of Teaching in Higher Education, Learning Academy, Temasek Polytechnic, Singapore
Bachelor of Arts in English Language and English Literature, Open University Centre, Singapore Institute of Management.

Professional Achievements:

• Adjunct lecturer, in Fashion Journalism, Creative Writing, Communicating Design Ideas, Professional Communications in Design and, Music Theory and Appreciation.
• Freelance Academic Programme Revalidation Editor for Hong Kong Institute of Vocational Education, Fashion Faculty.
• Editor for a Design, Fashion and Music magazine in Singapore.
• Assistant Editor for an international publishing company based in Hong Kong. Editing and writing in three arenas of the travel industry, namely, Consumer and Leisure, M.I.C.E., and Medical Travel.
• Freelance writer for magazine titles such as, Big O, Business Traveller (UK, US and Asia-Pacific editions), CLEO, Food and Travel, GAME AXIS, Gulf Air In-flight Magazine, HARPER’S BAZAAR,  HER WORLD, I.S Magazine, JUICE, One Latitude, Nautique, Silver Kris and Time Out Singapore.

Programme Leader, Fashion Management
Circe Henestrosa

Bachelor of Arts in International Business Administration, Universidad Panamericana, Mexico
Post Graduate Diplomas in Art History; Modern Art; Painting and Drawing, Institute Cultural Helenico, Mexico

Professional Achievements:

• Served as a producer and/or curator for Visual Art and Fashion Exhibitions including Sodium and Asphal British Contemporary Art, The Last Supper by Damien Hirst, Satellites of Fashion, Frida's White Cabinet and Crapace y Dai Rees etc and Theatre and Musical performances for the Royal Court Theatre Co-production in Mexico and London and The london Philharmonica and BBC Singers respectively.
• Author and Editor of "Building a New Model for Museums in teh 21st century (2005).
• Served as Head of Arts at the Brists Council Mexico (2001 - 2006)
• Currently pursuing her MA in Fashion Curation. She was awarded a Distinction for research thesis and "Frida's White Cabinet" an exhibition of artist Frida Kahlo's wardrobe, exhibited at the Frida Khalo Museum in Mexico City 2011.

Lecturer, Fashion Textiles
Emily Wills

Bachelor of Arts in Design (Fashion and Textiles), Curtin University of Technology, Australia
Certificate Small Business Management
Certificate Small Business (Clothing Apparel)
Certificate Electronic Art

Professional Achievements:

• Designer for label MIYOKO (www.miyoko.com.au)
• Retail Partner for boutique Hustle
• Lecturer, in Fashion Design at Curtin University of Technology
• Studio member of arts collective, The Ballroom

Interior Design

Programme Coordinator, Interior Design
Ang Xinwei

Master of Arts in Design, LASALLE College of the Arts, Singapore
Bachelor of Arts (Hons) in Interior Design, LASALLE College of the Arts, Singapore

Lecturer, Interior Design
Daniel Pillai

Bachelor of Arts in Interior Architecture, Curtin Institute of Technology, Australia
Diploma in Interior Architecture, Temasek Design School, Singapore

Professional Achievements:

• Retail and corporate design solutions for large organisations in government, private education, banking and medical sectors as well as bespoke high-end residential project
• Launch of design collaboration and exhibition, BEAM:NIGHTLIGHT with photographer Ernest Goh
• Shortlisted for Singapore Design of the Year, President’s Design Award 2006: Eden Eyeland (retail)
• Shortlisted for Singapore Designer of the Year, President’s Design Award 2006

Product Design

Programme Leader,Product Design
Jennyfer Lacroix

Post Master Diploma in Research & Industrial Creation, from Fine Arts School of Saint-Etienne, France
Master of Arts in Plastic Art Expression & Product Design, from Fine Arts School of Saint Etienne, France
Bachelor of Arts in Technical Interior Design, from Fine Arts school of Reims, France

Lecturer, Product Design
Mustafa Mohamed

Master of Design in Design Management & Integrated Design Studio Practice, University of New South Wales, Australia
Professional Certificates In Design Management, University of New South Wales, Australia
Diploma in Product Design, Temasek Polytechnic, Singapore

Professional Achievements:

• Manager, Strategic Design, Anglosima Group of Companies from 2002 to 2003.
• Industrial Product Designer, IDPD, Anglosima JSPL, Singapore from 1996 to 2003.
• Founder, Creativasia – A Multidisciplinary Creative Resource from 2002 to present.
• Chief Editor, MobilesOnly (MO) and Resident Writer for MO:DES from 2004 to 2006.
• Member, focus group panel for Singapore’s Industrial (Product Design Pathway, Ministry of Information, Communication & the Arts, Singapore, 2006.

Lecturer, Product Design
Vanessa Ward

PhD in Design, Glasgow School of Art, UK
Bachelor of Arts (hons), Canberra School of Art, Australian National University, Australia

Professional Achievements:

• Experience as Communication Designer includes branding, identity and graphic design, Vanessa has also served as a communicatin strtegies consultant.
• Clinetele include BHP Billiton, RSPCA, MTV, Converse, the Sunday Herald, Australian Wildlife Conservancy, WAAPA and Edith Cowan University.
• Exhibited include CODE, Copenhagen, Denmark (2009), Alumina 2009, Canberra School of Art, Australia (2009), Australia
  Design Tide, Australia (2008)
• Research interests include the intersection of materials, technology and contemporary design.
• Awards received include PhD Scholarship, Glasgow School of Art (2002), Professional Development Grant,The Australia Council (1999) and Australian National University Award from Mitchell, Giurgola & Thorpe Architects (1998).